About
In A Future Life’s first track, Do It Again, brings to life a music video first storyboarded a decade ago.
As a commercials and music video producer, I estimated it would cost £250,000 to make — impossible. So I filed it under “a future life”.
Then AI evolved.
Do It Again is set in surreal 1970s/80s New York. I prompted every detail — the software generated the pixels. I edited it.
The scenes were born in code. The ideas and music are not.
With thanks to Andy Cooke, co-producer of the recording.